Hello, beauty lovers! Have you ever wanted that perfect skin finish that glows without looking oily? Then you've probably heard about the "Dewy but Dry" trend — also known as the matte glow. It's that flawless balance between radiance and control — not too shiny, not too flat. Today, we're diving deep into this trend and exploring why it’s stealing the spotlight in skincare and makeup routines around the world. Let’s break it down step-by-step!
What is the "Dewy but Dry" Look?
The “Dewy but Dry” or matte glow look is all about creating skin that looks naturally radiant, yet without excess oil or shine. Imagine a face that reflects light subtly — like skin that’s healthy and fresh — while still maintaining a powder-soft matte texture in key areas like the T-zone.
Unlike traditional matte makeup that can appear flat or cakey, this trend focuses on soft luminosity, especially around the cheeks, temples, and brow bones. At the same time, it controls oily areas, ensuring a balanced look that lasts all day. It’s the perfect hybrid of skincare and makeup, bringing glow and grip together.
Origins and Evolution of the Trend
The “Dewy but Dry” trend began gaining traction as a response to extreme beauty movements — from ultra-glossy glass skin to overly matte full coverage looks. In countries like Korea and Japan, where skincare is king, a more natural yet refined finish started gaining popularity.
Beauty influencers and professional makeup artists began to seek a look that could reflect healthy skin without looking oily or high-maintenance. Social media trends and TikTok tutorials helped popularize this balanced aesthetic, making it a staple in both everyday routines and runway fashion.
How to Achieve the Matte Glow
Achieving the “Dewy but Dry” finish requires a strategic blend of products and techniques. Here’s a basic routine to follow:
- Prep with hydrating skincare: Use a lightweight moisturizer or essence to plump and nourish.
- Apply a glowy base: Choose an illuminating primer or skin tint that gives a soft sheen.
- Target with matte control: Use matte foundation or powder only in oily-prone areas (T-zone).
- Highlight intentionally: Dab cream highlighter on cheekbones or eyelids for natural glow.
- Set with care: Finish with a light mist or soft powder to lock in the look without dulling shine.
The key is balance — letting skin breathe and shine in the right places while controlling excess oil where needed.
Best Products for a Balanced Finish
| Category | Recommended Product | Purpose |
|---|---|---|
| Primer | Hourglass Veil Mineral Primer | Controls oil while giving a soft-focus finish |
| Foundation | NARS Light Reflecting Foundation | Radiant base with skin-care benefits |
| Powder | Laura Mercier Translucent Loose Powder | Sets makeup without drying |
| Highlighter | Glossier Haloscope | Gives natural, dewy shine |
Is It for Everyone?
The beauty of the “Dewy but Dry” look is that it’s adaptable to many skin types. Whether you have dry, oily, or combination skin, you can tailor the look by adjusting product choices and application methods.
- Dry skin? Use cream-based products and focus more on hydration.
- Oily skin? Use mattifying primers and powder in your T-zone while keeping glow on the cheeks.
- Combination skin? Mix both techniques to create a personalized finish.
While it may take a bit of experimentation, the matte glow trend can suit virtually anyone. Just remember — glow is about health, not grease!
Frequently Asked Questions
What makes this look different from traditional matte makeup?
It adds dimension and softness, avoiding the flat, dry finish of older matte styles.
Can I use oil-based products?
Yes, as long as they are used sparingly and balanced with matte textures in key areas.
How do I make it last all day?
Layer lightweight products and finish with a long-wear setting spray or powder.
Is it okay for sensitive skin?
Absolutely — just stick to non-comedogenic, fragrance-free options.
What lighting looks best with this makeup?
Natural daylight or soft white LED lighting enhances the soft glow effect.
Can men try this trend too?
Definitely! Skin health and subtle radiance are universal goals.
Final Words
The “Dewy but Dry” trend isn’t just about appearance — it reflects a new beauty mindset: balance, health, and authenticity. Instead of masking our skin, it encourages us to work with it. Whether you're a skincare newbie or a seasoned beauty pro, there’s room for this look in your routine. Why not give it a try and let your skin do the talking?
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